The Treatment; the critically acclaimed British hard rock band release their studio album, Generation Me. The highly anticipated third album is the Treatment's first to feature new lead singer Mitchel Emms and new guitarist Tao Grey. Formed in Cambridge in 2008, early reports of the Treatment's Generation Me album points to a triumphant return-to-form, celebrating a raft of spectacular big sounding rock songs bursting with hi-octane rock energy. Generation Me is the follow up to 2014's Running With The Dogs album. It's a hands-down, mind-blowing rock extravaganza that will leave rock fans wanting more than what they bargained for. Ever since The Treatment first arrived in 2011 with their debut album, This Might Hurt, they've played numerous festivals including Sonisphere, Download and most recently, Steelhouse, and toured extensively with Alice Cooper, Steel Panther, Kiss, Motley Crue, Slash, and W.A.S.P.